Webinar How To - Running Your Own
Published by Stephen Beck
How to run your own webinars ..that is the
First you have to put together a compelling presentation that
causes your prospective customers to take action. You see, it's
not enough to educate your audience. You can be the most beloved
"teacher" on the Internet and still not grow your online or
offline business through webinars.
You have to walk the fine line of giving really great content as
well as asking them to DO SOMETHING at the end of your webinar.
That can be visiting your website, picking up the phone or
driving over for a visit.
After you create a killer presentation, you have to find a
webinar hosting company so you can present your information to
hundreds of people at one time. There are several good ones out
GoToWebinar, WebEx, Adobe Connect and few
others. Or you can hire individuals to run your webinar for you.
Also there are
webinar "how to" courses that show you every step
and give you the reasoning behind each one. Make sure you choose
a course that has lots of step by step video so you don't get
lost. Then turn the course over to your techie person, employee,
secretary or teenage kid and have them learn how to setup your webinar!
Next, you have to have a way of recording the webinar so you can
show the replay. Let's face it, not everyone will be able to
attend your webinar "in person", so you can pick up a few more
sales by offering a replay.
Now here's a million dollar tip. Always have a reason to "buy
now" in your webinar. Either the sale price is expiring in 48
hours ...or you only have a limited amount of appointments left
...or an extra special bonus will expire at the end of the week
...anything to get them to take action immediately after the
And that's why you want them "live". A webinar is a live event
and you control when they see it and what rewards they get for
taking action. That is how a webinar differs from a video they
can watch any time they want. Even a webinar replay is released
with the understanding that a deadline is looming right around
And finally, you want to follow-up with your webinar attendees.
If you ask for full contact information on your webinar
registration page, you can send a postcard to those that
didn't buy on the webinar ...or a direct mail piece ...or even pick up the
phone and call them.
Think about how qualified a webinar attendee is - they just
spent 60 minutes listening to you on a webinar. Do you think they
are pretty interested in your product or service? All it takes
is a nudge to get them to buy.
So, these are a few webinar how to's. Webinars are really not
that complicated, and the rewards can be VERY profitable!
about Stephen Beck...
Stephen Beck is an expert on showing individuals and small businesses how to
explode their sales using webinars! He invites you to an amazing FREE weekly
webinar to discover lots of
webinar how to
secrets. Hurry, these fill up fast! Lock in your spot here:
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