Offer Free Live Webinars To Attrack More Clients
Published by Stephen Beck

There are four models when it comes to presentations using webinars. The first model focuses on offering a free webinar to potential customers in order to promote a product. The format of a webinar like this would look like sixty minutes of content and then ten to fifteen minutes of selling your product or service at the end. First you tell people what to do, then you sell them your product or service on how to accomplish that task.

For example, I can tell you what to do when you run a webinar, but I can sell you the nitty-gritty details on how to run a webinar. Do you see what I am saying there? I can tell you what to do when it comes to losing weight. I can cover the big picture. I can sell you the details and specifics, the step-by-step, on how to lose that weight more effectively.

Be up front and direct. Tell people the formula, but the details of the formula are what you have to sell. This is an important principle. Tell them the 1, 2, 3 step formula, but then your information product is going to sell them the details. You tell people the way to do something, then demonstrate for them the proven and quick way to do that thing. This is a really good method for software or even information product courses.

In the ten to fifteen minutes you have for promoting your product, you can promote an information product, a software product, a physical product, or even an affiliate product. These are products that someone else sells in which you earn a commission. One good way of doing affiliate marketing is to promise a training seminar if they purchase with your affiliate link. Or demonstrate how the product worked for you and then at the end give your affiliate link where you get a certain amount of commission if your listeners buy that product.

To elaborate on selling affiliate products, in my case, a product launch formula that someone else sold was one of the best things I have ever used. It really helped my business out tremendously. If I am promoting an affiliate product, I need to show results and demonstrate how it worked for me, and then I can put my affiliate link at the back end of a webinar and I can make some money that way. If you do this with a product that has worked well for you that you really believe in, it is easy to help others see how this product is of such great value and how it can benefit them. I have found this to be especially effective with software products.

I have found this model of selling by offering content for the majority of the webinar and selling briefly at the end to be very effective. In future articles, I will outline the other three methods for utilizing webinars.

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about Stephen Beck
Stephen Beck specializes in helping people learn how to make profits with online web conferencing. Get Stephen's free online business information at http://www.wildlywealthywebinars.com so your family can begin right away.

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