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Use Live Webinars For The Most
Effective Presentations
by
Stephen Beck
There are four ways you can format any live webinars that you
host. Today I will focus on the first way, which is the free
webinar for prospects that you offer to sell your product.
The
idea behind this format is to give the participants value in the first
sixty minutes so that they will be willing to buy from you in the final
ten to fifteen
minutes when you tell them about your product offering. You
do this by explaining how to do whatever your topic is about and then
selling them the step-by-step strategies and techniques behind how to
do it.
For
example, I can tell you what to do when you run a webinar, but I can
sell you the nitty-gritty details on how to run a webinar. Do you see
what I am saying there? I can tell you what to do when it comes to
losing weight. I can cover the big picture. I can sell you the details
and specifics, the step-by-step, on how to lose that weight more
effectively.
Live Webinars
Give Information Fast!
You
want to give people information. Let them know what they
should
do to get what they want, but also offer them a way to get it faster
and easier through the product or service you sell. This
works
consistently. You cover the basics, but what you sell them
helps
them to implement those basics in a step-by-step format. You
may
tell them what to do, but what you sell will show them how to do it
quicker and more effectively. This is a great way to sell
software or how-to information products.
Live Webinars
Make Affiliate Marketing Easy
In
the ten to fifteen minutes you have for promoting your product, you can
promote an information product, a software product, a physical product,
or even an affiliate product. These are products that someone else
sells in which you earn a commission. One good way of doing affiliate
marketing is to promise a training seminar if they purchase with your
affiliate link. Or demonstrate how the product worked for you and then
at the end give your affiliate link where you get a certain amount of
commission if your listeners buy that product.
To elaborate on
selling affiliate products, in my case, a product launch formula that
someone else sold was one of the best things I have ever used. It
really helped my business out tremendously. If I am promoting an
affiliate product, I need to show results and demonstrate how it worked
for me, and then I can put my affiliate link at the back end of a
webinar and I can make some money that way. If you do this with a
product that has worked well for you that you really believe in, it is
easy to help others see how this product is of such great value and how
it can benefit them. I have found this to be especially effective with
software products.
When I use this live webinar model, in
which I provide great content on the large percentage of the time with
a sales pitch at the end, it works well for me. In future
articles, I will reveal the other three methods of webinar models.
___________________________
Copyright
Stephen Beck, 2009
You have
permission to reprint this article as long as you don't make any
changes and include the bio below.
Stephen Beck shows families how to make money online through
marketing
webinars. Pick up his FREE online business
information today: http://www.WildlyWealthyWebinars.com.
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