Webinar Strategy- The Do's and
Published by Stephen Beck
Webinar strategy. Get this wrong and all your
hard work will be for naught.
First, what do you want to accomplish with your webinar?
Do you want to educate your audience? Do you want to sell your
products and services at the end? Do you want to train existing
customers or employees?
Different goals require different
webinar planning and webinar
strategy. For example, if you are trying to educate your
audience about your product or service, do you have a "call
to action" included? Meaning, are you asking them to do
something with the education they have just received? Like, call
your office, visit your website or click on a "buy it" button?
If you are trying to sell a product on your webinar, design your
webinar presentation with the pitch in the middle and your best
points at the end. That way, they will remain on the webinar
through the pitch in order to get to the best points at the end.
Another webinar strategy (especially for professionals who are
selling their services) is the "how to choose a qualified
professional" webinar presentation. List ten essential
qualifications for choosing [your profession] and then make sure
you are the only one that meets all ten qualifications! You
determine the qualifications, you choose the top ten that ONLY
Another webinar strategy is to explain a very complicated
process and then, offer the "done for you" service at the end.
Tax attorneys could design a webinar about the top five tax
changes for the coming year and explain them in great details.
Even down to which forms to file by what deadlines.
Then, after you explain everything they have to do and warn them
of the penalties if they do it wrong, offer to do all of it for
them for a reasonable fee. You will have educated them and
relieved their burden at the same time! This could work for just
about any service professional.
One more webinar strategy is pre-qualification through
education. Imagine a webinar presentation that educates the
prospect about your products and services BEFORE they get
on the phone with you. They will be pre-qualified and they
will see you as the expert in your field. After all, you are
the only service professional that they have seen on a webinar.
A good example of this would be lasik eye surgery. A 60-minute
webinar presentation with question and answer at the end would
go a long way to screening the serious prospects from the people
who are just looking. And the call to action at the end would
recommend they call your office for an appointment to see if
they are a qualified candidate.
Imagine the qualified applicants you would get if they were
devoted enough to sit through a 60-minute webinar and then pick
up the phone to call your office! Your closing ratio would go
through the roof!
Hopefully, you are seeing the huge possibilities that good
webinar strategy and solid webinar planning can open up for you.
design webinar with
the right goal in mind and include a
call to action in your webinar presentation, there is no end to
the amount of qualified customers and leads you will attract!
about Stephen Beck...
Stephen Beck is an expert on showing individuals and small businesses how to explode their sales using webinars! He invites you to an amazing FREE weekly webinar to discover
webinar strategy that only the most successful webinars use. Hurry, these fill up fast! Lock in your spot here: http://www.WildlyWealthyWebinars.com
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