Webinar Presentation Follow-Up: Successful Direct Mail Strategies
Published by Stephen Beck
After a webinar presentation, you need to enact some good follow-up strategies
for the ones who said "no" and stop leaving money on the
table! Actually you could also follow-up with the ones that
said "yes" and sell them something else or offer them an
upgrade. Here are some of the ways I have found to be effective in following up with people through direct mail after a webinar presentation.
Follow-up the week after your webinar presentation deadline with a piece of direct mail.
Offer them a crazy dollar trial for 30 days. After another week, you can
follow-up with a shipping & handling offer for the physical
version. For example: "You did not buy my online course. Hey, how about if
you just pay shipping & handling, I will send it to you and I
will just charge your card in 30 days."
You can follow-up a week after that (3 weeks
after your webinar presentation) with lumpy mail - something so crazy-looking that it is guaranteed to get opened! If you
get a vinyl bank bag with the name of a bank printed on the outside, I can almost guarantee you are going to open that zipper and look inside. Now I can't guarantee that you will buy it, but you will be intrigued enough
to open the bag and at least look at my sales letter!
Or maybe if you got at small plastic trash can in the mail, wouldn't you
open to see inside just out of curiosity? I have even heard of sending half an envelope, with half a sales letter in it, as a "half off"
sale. Now how cool is that? There are so many ways that you can get creative here.
By adding these three follow-up sequences, we have
doubled our sales in the past nine months. It is "found" money -
money that was just lying on the table that I was able to
collect by putting in a few follow-up campaigns. What a loss it would have been if I had not taken the time to
The bottom line is that follow-up is very necessary after a webinar presentation. These are
just a few ways that I've found to be successful in following up with potential customers after a webinar presentation. Try some of these strategies and see if they do
not make a huge difference in your profits. Get creative and try some new strategies of your own,
about Stephen Beck
Stephen Beck enjoys helping individuals and busineses
use webinar tools
that can help them in their online business. Get his free online business information at
http://www.wildlywealthywebinars.com so you can start making profits online today.
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