The Four Most Influential Webinar Presentation Strategies
Published by Stephen Beck
 If you are thinking about holding a webinar to promote a product or service, there are four types of presentation models that you
should be using. All of these types of webinars are effective in their own way
and I will give an overview below to help you choose the right
one for you.
In webinar strategy #1, you promote your product to potential buyers by holding a free webinar. The
free webinar should be informative and packed with high quality content.
Once you have given them good, actionable ideas, then you can
offer your product
at the end.
You can sell either a product or service with this type of webinar.
The main idea is to identify your audience's problem, show
them that they can't easily solve the problem by themselves
and then sell them your services or your product to solve the
problem, saving them valuable time and money.
The second webinar strategy focuses on promoting a service. This model is best used in a more complicated sale.
This free webinar will be more educational in nature and will teach people how to do something that they want
(or need) to learn. Show them the slow, complicated method of
doing it themselves, then remove that burden by offering your services to help them with that task! Most people would prefer to hire someone to do something for them if that something requires a lot of time or is very complicated
...or they have a high degree of uncertainty about doing the job
right.
Webinar strategy #3 consists of holding a free webinar in order to promote a webinar class. In this model you essentially hold a “teaser” with your first webinar. You hold a free webinar with some great information about your topic, but only enough to convince your viewers that they want more of what you have to offer.
Then you sell them access to your three-part online webinar class
that will show them everything they need to know to solve their
problem.
The fourth webinar strategy is to offer a free webinar as part of a rolling launch for a product. Basically, in this model you present the same webinar content to multiple groups of people. You are, in essence, continuing to launch your product over and over again to different people, but holding a free webinar
that you use over and over again. This makes it very easy and
extremely scalable.
These are the four models of webinar
presentations. Each of them has their own merits in your business and I have used all of them with much success in my own internet marketing business. I will go into a more in-depth discussion of each of these four webinar strategies in subsequent articles.
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about Stephen Beck
Stephen Beck enjoys helping indivudals and businesses learn how
to make profits through live webinars. Get his free online
webinar information at
http://www.wildlywealthywebinars.com so you can begin right away.
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